Pillow Pets, stuffed animal by day, pillow by night. Also available in Dream Lites, the night light with character.
Love, Love, Love my pillow pet!! soft and comfortable, easy to wash. Perfect for road trip or plane rides! I love the variety of characters, from Disney to sports teams and on!
My grandbabies all LOVE their pillow pets. The pillow folds in half underneath and fastens with Velcro. Needs more stuffing in them. If your child uses them often to sleep on, they get flat really quickly.
A Panda Pillow Pet, similar to the one Percy Jackson owned.
My Pillow Pets | Pillow Plush Toys | Animal Pillows
Pillow Pets are a brand of with straps that allow them to be changed from a decorated pillow into a stuffed animal. The toys are made from . Invented by Jennifer Telfer in 2003, Pillow Pets first gained success when Telfer personally sold the toys near the Christmas season of that year. They would later become more successful through , where the company's famous slogan, "It's a pillow, it's a pet, it's a Pillow Pet!" was in every ad. Pillow Pets have been used for charitable fund raising.The first Pillow Pet was "Snuggly Puppy". In the Christmas season, Jennifer Telfer first sold Pillow Pets at mall kiosks, but failed to sell them all: "Every single parent would walk up, and their kids would love them. [The parents would] say, 'No, it's just another stuffed animal.' Because they didn't know that it opened up to a pillow." A few weeks later, Telfer discovered that the Pillow Pets were most profitable during the period after Christmas when they were almost sold out at home shows. She later ordered a container of 7,000 Pillow Pets, now in six different animal varieties, and sold all of them in three months. By the end of 2010, CJ Products earned $300,000 in sales.In 2003, Jennifer Telfer was living in San Diego with her husband, Clint, and two sons. In an interview with CNBC, Telfer states that she came up with the idea of functional stuffed toys when her oldest son, then seven, flattened out one of his stuffed animals from sleeping with it often. She decided on a combination of a pillow and a stuffed animal as the concept for Pillow Pets. Telfer and her husband proposed a meeting with a plush manufacturer at a in Las Vegas, and decided to wholesale the toys themselves through their company, CJ Products (CJ is a combination of their first initials). Following the meeting, the Telfers were prepared to sell the first toys.An ordinary Pillow Pet is made with . Underneath it is a velcro strap. Given that it starts in pillow position, its strap fastens to the other side in order to transform it into a stuffed toy. If the strap is unfastened again, the Pillow Pet can again be used as a pillow. The original release of Pillow Pets included merely six varieties. Now, more than one hundred varieties of Pillow Pets have been sold by CJ Products. Current varieties range from scented to body pillow pets, they even have a North Dakota State University pillow pet available as one of the licensed Pillow Pets. Available as one of the licensed Pillow Pets that exist for , , and sports teams. There are also themed Pillow Pets based on characters. Stuffed toys based on , , and are being produced as well. CJ Products has also licensed Pillow Pets for three football clubs for release in September. Besides stuffed animals, other products bear the Pillow Pets name, such as blankets, slippers, hats, and print pajamas. Three Pillow Pets books and two board games are also available. In late October 2011, a Pillow Pets video game was released for . Recently, Pillow Pets World online has been created, featuring interactive, Pillow Pet related games for children to play for free online.