Consumer trends: buying petfood online - Pet Food Industry
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In recognition of National Dog Day, Slice Intelligence is unleashing data about how pet owners pamper their four-legged friends through online shopping. Slice found that online spending on cat and dog supplies is up 67 percent from July 2015 to July 2016. These pet-friendly shoppers spent ruff-ly $40 per order on products for dogs and cats.
While most pet owners indicated they reduced spending on petfood and treats during the recession, according to a survey conducted by Pet Business, many consumers gravitated online to purchase more-affordable substitutes in lower quantities.
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Online petfood sales: Small but growing channel - Pet Food Industry
PetFlow’s founder says the company will make money by next quarter. If they do and show that even the ridiculed online pet-food sector can be made viable, it will something of a watershed for retail. The bottom line is that, just as with many other products, consumers are increasingly researching and buying pet food online. John Stanley of John Stanley Associates, a who also spoke at Petfood Forum, said that by 2020, up to 60% of pet product sales may be online, with forecasts ranging from 40% to 65%. “I don’t care what it is, but it will be a major percentage. You have to be preparing for that.” Yet no one expects those shares to remain that low. In fact, IBISWorld reported in January 2014 that in the US had increased 7.8% a year for the previous five years. The Cleveland Research Co.’s 2014 eCommerce Benchmarking Study showed that pet products accounted for 4.1% of online sales last year, with the percentage expected to more than double in three years, to 9.4%, and reach 19.3% at some point. (The latter set of data is courtesy of Dave Bolen, CEO of the Bolen Group, who presented at Petfood Forum 2015.) This library contains 100 articles by nutritionist Greg Aldrich, Ph.D, published in Petfood Industry since 2005. Articles cover specific ingredients that are grouped by category. Click “DETAILS” to view a list of articles in each category.
Registered users may view the following sample article at no charge. Receive 12 months of unlimited access to the entire Ingredient Issues library for only $99.95. .
View free sample: When asked to give buzzwords to describe trends in the petfood and treat market, many people—regardless if they are industry experts or pet parents—would answer with words found on many petfood packages: natural, organic, corn-free and human-grade. But perhaps the biggest trend is not what list of ingredients pets are getting from their owners, but where those pet owners are getting those popular niche food and treats. Much like consumers are going online to find electronics, books and jewelry, passionate pet owners are finding online retailers to be far more accommodating than the local pet store, often offering a much wider selection of high quality items than smaller, mom-and-pop retailers provide.