Perky-Pet Products Company: Private Company Information - Bloomberg
- A New Survey Conducted by the American Pet Products Manufacturers Association Shows Nearly One in Five Companies Allow Pets at Work -
A nasty lawsuit between Blue Buffalo and Purina lays bare a host of problems that experts say are common throughout the pet food industry. Purina is a $12 billion gorilla in the dog and cat food market, second only to Mars. In May 2014, it sued Blue Buffalo, alleging persistent false advertising in which the smaller company claimed to be nutritionally superior to "big name" dog foods and free of gross-sounding ingredients like "animal byproducts" -- animal parts that humans don't generally like to eat, including chicken feet, necks and intestines. Purina claimed an independent analysis showed the presence of high amounts of poultry byproducts in Blue Buffalo food.
Only drug marketing can make explicit causal claims about treating diseases or disorders. And the regulatory review process for medicine -- even animal medicine -- is far more extensive and costly than that for food. Pet food companies get away with their health claims by keeping them vague. As long as a company's boasts are limited to "structure-function" assertions, the Food and Drug Administration will leave it alone. In practice, that means marketers might say a product "supports healthy joints" rather than bragging it "prevents arthritis."
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Welcome to "The Home of Unleashed Ideas; where we say "Yes" to success". It is with great pride that we introduce you to our company. For over 15 years, we have been providing the best baked products to the pet food industry along with cutting-edge and innovative ideas. We continue to support our three-prong approach to achieve our strategic plan - an unparalleled commitment to food safety, quality and innovation.Diamond Pet Foods began in 1970 with a shared vision. Our founders, brothers-in-law Gary Schell and Richard Kampeter, believed that premium pet food could be produced at an affordable price. Together, they purchased a former milling company in the town of Meta, Missouri (population 220), and the Diamond company was born. Americans are set to spend more than $52 billion on their pets this year — that’s more than on toys, candy and jewelry combined, according to the American Pet Products Association. In doing so, pet owners are seeking out the best products that money can buy for their furry companions. pawTree is the nation’s premier social selling pet product company, inspiring entrepreneurial animal lovers to earn extra money, while sharing a better way to care for pets with customized nutrition and unique product offerings.